Revenge of the Geek

Case Study

Web Copy

Revenge of the Geek, R.O.T.G., a BIPOC-owned fashion and apparel label based in Toronto, was looking to revamp and optimize its content and website to increase traffic and sales.

Sushi and Doodle Co. developed customized web copy that represented the R.O.T.G brand and harnessed the story of its founder, Lenford Wilson, to share its authentic goals and value to the BIPOC community.

web page screenshot of Revenge of the Geek for a Case study by Sushi and Doodle Co.
web page screenshot of Revenge of the Geek for a Case study by Sushi and Doodle Co.

SEO-Friendly Blog Posts

Web page screenshot of blog post for revenge of the geek by Sushi and Doodle Co.
Revenge of the Geek

Sushi and Doodle Co. offered optimized SEO-friendly blog posts and content to generate traffic and utilized content marketing to educate its audience regarding BIPOC-owned fashion that is culturally appropriate and localized.

We strategized methods and specific localized keywords to increase traffic by focusing the content on the Toronto BIPOC community ensuring that the content spoke to the ROTG customer.

The Results

Web Page screenshot of analytics report for revenge of the geek by Sushi and Doodle Co.

Within 3 weeks of posting the new web copy, ROTG saw a 37% increase in traffic engagements and online store sessions. With 29% of that traffic being new visitors.

Web Page screenshot of analytics report for revenge of the geek by Sushi and Doodle Co.

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