Revenge of the Geek, R.O.T.G., a BIPOC-owned fashion and apparel label based in Toronto, was looking to revamp and optimize its content and website to increase traffic and sales.
Sushi and Doodle Co. developed customized web copy that represented the R.O.T.G brand and harnessed the story of its founder, Lenford Wilson, to share its authentic goals and value to the BIPOC community.
SEO-Friendly Blog Posts
Sushi and Doodle Co. offered optimized SEO-friendly blog posts and content to generate traffic and utilized content marketing to educate its audience regarding BIPOC-owned fashion that is culturally appropriate and localized.
We strategized methods and specific localized keywords to increase traffic by focusing the content on the Toronto BIPOC community ensuring that the content spoke to the ROTG customer.
Within 3 weeks of posting the new web copy, ROTG saw a 37% increase in traffic engagements and online store sessions. With 29% of that traffic being new visitors.